There’s just something about videos that makes people pay attention. Perhaps it’s the way videos can attract our attention quickly and effortlessly, or maybe its ability to deliver complex messages. Whatever the case is, videos are a potent tool for communication – especially on your intranet.
Studies have shown that employees are more likely to watch videos than read articles or emails. So if you wish to boost your intranet’s productivity, consider adding video content. This article will discuss the benefits of using video on your intranet and provide tips for creating successful videos.
1. The Benefits of Video on Your Intranet.
There are many benefits to using video on your intranet. For starters, videos can improve communication and collaboration among employees. A study by Cisco found that employees who watched company engagement videos were more likely to feel connected to their co-workers and feel like they belonged to a team. Employees think this way because videos create a sense of community and shared understanding. It also enables them to feel affiliated with their company and understand its goals and values.
Videos can also promote knowledge sharing within your organization. By providing employees with access to informative videos, you can assist them in learning new skills and staying up-to-date on company news and policies. Additionally, organizations can use video to train new employees, saving time and money in the long run.
2. Types of Videos to Create for Your Intranet.
When creating videos for your intranet, it’s essential to keep in mind the needs and preferences of your employees. It would benefit both the organization and employees if the videos were relevant to the audience and information were helpful to improve their work experience.
There are many types of videos that you can post on your intranet. Here are a few examples:
Corporate videos:
These are videos that promote your company and its products or services. You can utilize them to introduce new employees to your organization and enable them to feel welcomed. It’s the same video type you need to create if you want to share company news or showcase customer testimonials.
Training videos:
These videos provide employees with training on how to do their jobs effectively and improve employee compliance. They can cover everything from using specific software programs to safety procedures in the workplace.
Informative videos:
These videos provide employees with pertinent updates on company policies and procedures, benefits plans, HR policies, or new products and services.
Culture & values videos:
These videos define the culture and values of your organization and explain why they are valuable.
Event videos:
These videos capture and share event highlights and excitement of company events such as holiday parties, new product launches, or charity drives.
3. How to Create Successful Videos for Your Intranet
- Keep videos short and sweet – aim for around three minutes or less.
- Make sure videos are easy to navigate – supply clear titles and subtitles so employees can quickly find the information they need.
- Leverage visuals and animations to capture attention – employees are more likely to watch a video if it’s visually appealing.
- High-quality audio and video are a must – poor-quality videos will only frustrate employees and distract them from the message you’re trying to deliver.
- Include a clear call to action – instruct employees what you want them to do after watching the video.
4. Tips for Getting The Most Out of Video on Your Intranet.
- Place videos prominently on your intranet homepage so they are easy to find.
- Create a video section of your intranet where employees can browse and watch videos at their convenience.
- Embed videos into company newsletters and blogs to increase exposure.
- Host live video events, such as webinars or town hall meetings to allow employees to ask questions and interact with video content.
5. Explore The Common Challenges That Video on Intranets Can Address.
Lack of engagement: videos can heighten employee engagement by capturing their attention and providing valuable information.
Time spent reading work-related documents: employees often don’t have enough time to read lengthy company materials or documents. Videos can eliminate the time wasted and instead provide quick and easy access to the information employees need.
Confusion over company goals and values: videos can help define the culture and values of your organization and explain why they are vital.
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Difficulty training new employees: you can employ video as a tool for training new employees, saving time and money in the long run.
Final Thoughts:
You cannot underestimate the power of video on your intranet. So if you’re looking for a way to boost communication and collaboration among employees, promote knowledge sharing within your organization, or increase employee engagement, start using video content on your intranet. By using these tips, you can create successful videos that will benefit your organization for years to come. So what are you waiting for? Start incorporating video into your intranet today!
